7KLANG Musikproduktionen

Identity, Website, Printed matter, Concept, various implementation, 2014

Starting point for the development of the visual identity is a seven-column grid and the logo, which is derived from an abstract representation of the name. From a repetitive representation of the logo, graphic patterns and elements for the design of various surfaces and 'sound carpets' can be derived. The result is an appearance that is reminiscent of the world of recording in form and colour, and which is distinguished by a reduced formal language that follows a conceptual approach.